How are people making use of the web?

Look at the strength of the creators - ages 12-26. This is the group that academic institutions aim at - are we ready to accomodate their idea of learning, their independence and their individualized creating and connecting? And look at the size of the inactives ages 41-60+. These folks are prime for social media - having them connect online and being part of a continuous learning strategy can open more markets for academic institutions.