Tuesday, November 20, 2007

Wisdom of the Fans

From Virtual to Real: online football fans buy up a team and get real

"Found this via our good friend David Cushman's blog Faster Future. There is an online football (soccer) community called My Football Club in the UK. They have collected together some very seriously fanatical football fans and joined together to buy a real football club. For just 35 UK Pounds (50 Euros, 70 US Dollars) any fan can join and become part-owner.The fans then decide how to run the team, ie which players to buy and sell, etc. Its the virtual "fantasy league" football enthusiast idea jumping from virtual to real. And sure enough, now My Football Club has collected enough money and have done negotiations with the English professional football club Ebbsfleet United FC, and are buying the club. This is in the lower tiers of the English system, in the "Conference" and ranked 9th within its peers, but a team that now might get a chance to improve as the new owners bring in new money and will start to use collective wisdom of the fans to run the team. "

Can fans be better owners, make informed decisions? Here's an example of how social software is not truly allowing everyone to be part of the game.

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