Monday, October 30, 2006

Create, share, post, earn from videos

Brightcove enters the game- and webcast video takes new turn on the web - the connected web.

Contribute and view your video creation on the Brightcove site or create your own video "station" page in Brightcove or syndicate Brightcove's video offerings to third-party Web sites (blogs and more) offer your videos as paid downloads or streamed for free, with ads. Brightcove will sell ads and pool them among its customers, or it will plug in commercials that content creators sell themselves.
“Launch a business in our system in a week,” said Brightcove's founder and CEO, Jeremy Allaire, who formerly was chief technical officer at “Flash” graphics creator Macromedia Inc. before it was acquired by Adobe Systems Inc."

The concept...Back in the spring of 2004, a couple of us dreamed up the future of television. We dreamt of an open model for TV, fashioned on the architecture of the Web. We saw a world where there were no gatekeepers, but rather a web-like distribution network that could create a marketplace for video distribution. In this new world of video and rich media colliding with the Internet, we envisioned that content creators and media owners would be in control -- that they could directly reach consumers, and could tap the incredible power of the web to match their content to a global, fragmented audience that was incessantly clicking from site to site, from search to search. We thought, how could we help enable and organize this imminent chaos? A lot of existing models and ideas inspired us, including eBay for it's open, self-service and democratized commerce platform, Google for it's ability to organize chaos, and create value through every node of every website on the Internet, and even Comcast and DirectTV, who in their own way have created expanding distribution networks that have contributed to the fragmentation of TV that is underway, while providing platforms that content owners could rely on to reach consumers.

1 comment:

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