Will Richardson link... the power of social software - a young boy in U.S. creates a video series about the importance of wearing seat belts - calling himself Buckle Boy and publishes to YouTube. Then kids in Shanghai want to raise seat belt awareness, check resources on web and discover Buckle Boy. Kids love it - Buckle Boy makes special video for Shanghai kids and also line up opportunity to travel personally to visit.
As Will aptly puts it "Buckle Boy saves lives, teaches kids AND flattens world"!
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